– The 7skills in MLM success (CIPFERE FORMULA)
So before we get started I would like you to understand a few things about what is expected of you.
Willing to learn
You should have an open mind and should be willing to learn and implement what you are taught.
Having started your own online business, you should be responsible and hold yourself accountable of how you run it. Anything that doesn’t bring value to your life should be abandoned e.g. wasting time either hanging out with your friends, watching movies, playing games and many others activities that don’t bring value to you.
Don’t get me wrong, and am not suggesting that you should stop having leisure time, simply reduce the amount of time you spend on leisure activities e.g. don’t spend more than 5hrs watching a TV show maybe watch 1 – 2 episodes per day instead of spending the whole day watching it.
In this business your inviter/up-line/sponsor will only give you about 20% of the skills you’ll need to succeed in this business, the remaining 80% is on you. The most effective way of accumulating the 80% is by:
Carrying out your own research online about the industry of Network Marketing
You can also learn how to go about your business through mentors – both online and in house mentors. (People who are succeeding in your company)
Reading books about Network Marketing
Attending your company’s training seminars
In life everybody has faced rejection in one way or the other. In this business or in any other business you will face a lot rejection.
The most common reasons for rejection are:
Ignorance in the market
Lack of awareness in the market
Lack of trust in you maybe because of results and how you brand yourself, and many other reasons.
So you should learn how to manage your expectations, have this in mind: some will, some won’t, and someone else is waiting for the opportunity.
One last thing you should get to your head is the fact that this is an online business. Therefore don’t expect any salaries.
Your income is totally dependent on your personal effort and the effort of the team you build.
” We will walk and work with you but we will never work for you”
We all have reasons that drive us in life. Your “Why” is that compelling reason that drove you into join GIF.
Some of your reasons could be:
-Earn a job replacing income
-Earn an extra income
-Pay your tuition fee
-Buy your car
-Change your neighborhood
-Build or buy a home
-Clear your debts
-Gain Time freedom
-Gain financial freedom, and many others
All these reasons are your dreams and should make you focus, work smart, motivate you when business is tough and motivate you when everyone you know discourages you or doesn’t support what you are pursuing.
Your “WHY” should be your guide and rock as you work out your Network Marketing business.
NB: If you don’t have a compelling reason for joining this business, get one and work towards it.
Goals are very important because they are a breakdown of our dreams into certain time frames that help us achieve our ultimate dream.
So you should set your goals in a SMART way. What is SMART?
Your goals should be categorized in short-term and long-term goals.
Branding is crucial in any business because it’s an identity of who you are and what you represent.
As a GIF agent, how you brand yourself will determine how well you market and resell GIF’s products and services and the way the company is viewed by the market.
Branding yourself covers:
Your website design and layout
Your social media accounts layouts design
Your social media posts i.e. Photos, Texts and Videos
Language and tone
Some basic tips on branding your social media accounts to look professional:
Use your official Names in every social media platforms you are in.
Your profile picture should be official and professional (taken in a studio)
A good cover photo
Your status/bio should be attractive, captivating and mature in terms of what you write.
Your post (what you share speaks volumes about your character) share topics that a neutral e.g. business, educative content, articles, testimonials of your GIF business and your lifestyle.
NB: Never share topics that have 2 divides e.g. sport, politics, religion, tribe and etc. If you have to take an approach that won’t hurt your brand.
The 7 skills to Network Marketing success
What is the CIPFERE FORMULA? It is the sales process that one needs to follow so that he or she can succeed in this company or business.
What does it stand for?
C – Contacts
I – Inviting
P – Presenting
F – Follow up/close
E – Enroll/Upgrade
R – Retain/coach
E – Events (B.O.M’s, Team meeting’s, Training, organized company events like retreats and team bonding events)
The above listed skills are discussed in details below:
How do you get contacts? You get contacts by prospecting.
And prospecting is the art of getting contacts.
There are 3 ways of getting contacts
-Your Diary if you keep one.
When you start your own business e.g. your own restaurant or boutique you’ll obviously share it with your friends.
If it is a restaurant you would have invited all of your friends or the people you know to come and eat at your place.
If it was a boutique, selling clothes, you would have invited all of the people you know to come and buy clothes at your store.
When it comes to your GIF business you should do the same whereby you share/show the opportunity to all of your friends, family members, work mates and school mates so that they can be your first customers.
NB: As you are sharing your Opportunity to your inner circle, know that not everyone will join your business. You should work with numbers and the minimum number of people you should have referred is at least 150 people if you can do more it would be an advantage to you.
Your inner circle (people you know) should be invited by your up-line because you being new to the business your friends might ask you questions that you may not be in a position to handle.
You can use social media platforms and job sites to get contacts of prospects.
E.g. of social media platforms:
And many others but we are going to major on the 3 most popular social media platforms used by many.
First you have to start with Branding as we discussed earlier. Facebook gives you a lot of methods to interact with people e.g.
– Sharing your opportunity to people through GROUPS
– In-boxing people on MESSENGER or chatting with them about what you do.
– Timeline and tagging; you can share with people about your GIF business on your timeline and tag your friends to reach more people.
–Your Personal Page– you can use your page to share about your lifestyle or the lifestyle of other business members, motivation, inspiration and educative articles through your blog.
First build a professional brand
Put your real Name
A good status or Bio.
-Instagram is about gaining followers.
So for you to gain followers first you have to be:
Always share something to keep your followers engaged and there are various things you can share lifestyle which is most important, inspiration, motivation and you can also share articles.
(And also remember NOT to share topics that have 2 divides)
– Always like other people’s post that how you gain followers.
– You can DM or inbox your followers on your opportunity.
Brand your WhatsApp
Use Real Names
A good status, it should be either motivating, captivating, inspiring or creates curiosity.
On WhatsApp we have various methods you can use e.g.
You can share your lifestyle or your business partners lifestyle e.g. achievement in the business, testimonials either yours or of your business partners and team bonding events or company events.
And we also have the groups which you can join and interact with the members and share with them your opportunity via inbox.
– Business cards
– 3 party contacts
– Referral forms
– One metre rule (one on one invitation)
– Events like Birthday parties, graduations in general social events.
– Print media e.g. magazines, newspapers
– Digital media like radio advertisement, radio talk shows
The last 2 are expensive.
The purpose of making an invitation is to create curiosity about the opportunity you are offering in detail through a seminar, webinar, video or one on one presentation.
NB: It should be brief and formal (using English)
And you can do an invitation using:
A phone call saves time and gets instant feedback when talking to your prospects.
Email (But it’s pretty slow)
The purpose of presenting is to share with your prospects on how your company works and how they can benefit working with you.
There are many ways you can present your Opportunity to your prospects e.g.
-B.O.M’s (Business Opportunity Meetings)
These are company organized business seminars conducted by the company’s management and its members at specific days and times.
– Online presentation e.g. webinars conduct by you or the company, video presentation and written presentation.
– One on One- this is a sit between you and your prospects and you take them through a presentation of your business.
NB: It’s very important you know how to do a One on One presentation because it will give you confidence, it will show your prospects that you know your business and you will provide coaching, mentorship and support once they join your business.
What it is follow-up?
It is keeping in touch with your prospects by creating a bond of friendship between you and your prospects.
The purpose of follow up is to help your prospects in make a decision to join your business. The following will help speed up the process:
– Providing support, mentorship and assuring them that you will be there to guide them every step of the way.
– Share your story or journey (results that you have achieved in the business) that will give them the confidence that the business works.
– Show them how the services are benefiting you or other members, maybe in terms growing someone’s business online and how the services are helping you or another person to make money.
-Get to know their dreams or what they would like to achieve and show them people in the business who have achieved their dreams and also you can share what you have achieved.
“If you want to achieve your dreams help others achieve theirs and you will definitely achieve yours.”
And lastly the purpose of follow up is to keep in touch with your prospects not necessarily to remind them about your business but to create a bond of trust and friendship. You can contact them once in a while to know of their well being maybe about school, work, Business or family.
” Your prospects don’t care how much you know about the business but how much you care for them.”
This is a very crucial step that you need to know by heart and it’s a very simple process.
– To Enroll is simply the sign up process whereby you are helping your prospects to create their own GIF accounts under you.
Below is the guideline that will help your prospect enroll:
This is the procedure for creating your own account
– Visit www.globalinternetfortunes.com
– Click join free
– Inserts “my username”:
– Click on continue
– Fill all fields as instructed and after you are through cross check whether you have entered your details correctly.
– Click on continue
– After you are through, a verification email from Global Internet Fortunes will be sent to your email address immediately to verify your account
– Login to your email and click on verify
– Login to your account and familiarize yourself with it.
This is the process that one needs to follow so that they can purchase the web hosting services. For a new individual it can be confusing so kindly offer guidance to your prospects.
-This is the upgrade procedure:
This is the process that you are going to follow in order to upgrade as either GIF Agent or Customer
-You’ll Deposit the funds KES 5,500 (55$) to your GIF account by clicking on deposit funds and read the instructions on how you are going to fill the field. (Click on Continue)
– Then choose pay processors to pay the money e.g. M-Pesa, PayPal or Bitcoin and many others.
– Then follow the simple instructions.
After you are through it should reflect 55$ in your deposit or earnings.
Then click on the Menu bar
– Buy Hosting
– Search for your domain e.g. yourname.co.ke or you can register the name of a business.
Your domain should be written as one word without spacing and any capital letters. If it’s available you can click on Continue.
Select a blog theme and click on Continue
– Read and agree with the terms
– Then pay from wallet
Your account should be active (upgrade) if you follow this procedure well or the steps indicated on the site.
Retention is a very crucial part of our business because it’s where the money is. Before you can be able to retain others you must first retain yourself and how are you going to do so by doing the following:
Your dream is what is going to keep you in business when times are tough, because this is a business just like any other you will face challenges.
What will keep you in the business are the goals/dreams you’d like to achieve.
In any business you will need skills and knowledge about your business and the industry you’re in. This will enable you gain traction and scale your business thus higher profit margins. So seeking knowledge is very important. It ensures your growth in business.
“Your income will never surpass the level of skills you have.”
Getting results is very important because it is what keeps you in the business. You will need money for up-keep and also money to achieve your goals that you have set out. You must work so that you can get the results.
Keeping a Positive Mental Attitude (PMA) will maintain your passion in the business. To maintain PMA you can watch motivational videos on YouTube (BE INSPIRED and VIDEO ADVICE) or read books.
Make it a habit to always interact with your in-house mentors, people who you admire or look up to. You can always meet them and they can assist you and mentor you.
As a company we understand the importance of holding events. The events help members to bond and enhance team work. The events also give each member an opportunity to learn from other members. We offer various types of events e.g.:
– Members Training
– Team Meetings
– Team bonding events
– Company events (Christmas party, incentives and many other events)
Members training seminars is where you can learn a lot about how to grow your GIF business and also learn how to use the services.
These training seminars are offered in various locations in Kenya: Nairobi, Nakuru and Eldoret and other training centers will be opened by the company in major city or town when demand arises.
Regular Webinar Training will be offered from time to time by the company for people who are in other locations either locally or internationally.
Thank you for creating time to read through this. Kindly write me a detailed summary of what you have learnt.